boutique
boaz branding
firm in Florida
Probable Coach
Angelica Vidal - Certified Life Coach
concept development, overall branding strategy, outreach engagement design, logo design, and overall brand concept development.
boaz branding is committed to assisting persons with disabilities as its social responsibility.
Our role: concept design, branding, logo design, front & back-end social media content development & design, outreach collateral design, blog design
We are often filled with inspiration when we hear of young entrepreneurs with disabilities, but to assist a mom with disabilities, with a young teen with autism, was dually inspirational. We wanted the logo to represent the possibilities that exist for all of us. How? Butterfly!
ProbableCoach.com needed to be both informative and reassuring. Highlighting the story behind Probable Coach, but also providing concrete information for quick and effective decision-making for the consumer, was a balance we had to strike.
Soft imaging, faded colors and relaxing photography allows the visitor to see what needs to be seen with the simple visual supports needed to drive home the point.
According to the book, "The Reason I Jump," the colors of nature represent the warmest embrace individuals with autism receive. We wanted the colors that represented this mom and her son, so stem from nature, but to extend the vibrancy of what nature is. So, we simply brightened up the Fall colors with a little spice, and anchored them with a solid, serious, stable and confident blue.
This logo truly takes what might be considered impossible, and converts it into a probable reality.
Website Design & Web Collateral Design
social media community brand consistency & legacy design/development
One challenging part of social media design is that each social media community has different design requirements. Here is one example of one design that needed various versions. Knowing the dimension for each social media outlet is critical to the consistency and design legacy you share online.
facebook cover photo
twitter cover photo
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