concept development, overall branding strategy, concept design, logo design, license plate design, website design and development.
When we were asked to embark on this journey with the founder, we knew it would be something special. So we needed to make the branding just as special as the journey and community the foundation serves. Monochrome bases with with an asailing blue was just right for the job.
Our role: concept design, branding, logo design, front-end web development & design, social media content and even photography.
FIRST DOWN SYNDROME LICENSE IN THE STATE OF FLORIDA (design)
logo concept development & design typography design
We were super excited when we were asked to design what would be the first ever Down syndrome license plate in the State of Florida. Keeping the celestial theme of OAFL, it was only appropriate to include the clear blue Florida sky as a backdrop to the powerful, strong looking wing of the foundation, front and center. This was a labor of love, and did we ever love laboring for this design.
website design and development.
We used the contrast of monochrome to pop the blue of the OAFL. The website has clean symetrical lines througout the pages and carries the navigational structure through all content, keeping the familiarity a key part of the site experience.
CallOuts had to be in line with the overall chromatic theme and we were able to make the OAFL Blue pop off the photos with the contrast. Additionally, we customized all donation buttons for the website, design all content and messaging and implemented the donation shopping cart system.
CallOuts & Collateral
When was the last time you saw an angel with one wing? Probably never; and if you did, you may think it is injured somehow. We chose to design a wing with one wing demonstrating the connection between the Foundation and its community. Together, they make up Olivia's Angels. The Foundation relies on community programs, the assistance of the State of Florida and most importantly, community leaders to add their wings to the journey. The "O', well you can figure that one out on your own.