C2C Pathways
Dr. Dasaratha Rama
branding, concept design, website design and development.
One of our favorite projects. Dr. Rama was engaged the entire time. It's great to have clients who take pride in their brand. Dr. Rama, a thinker of tomorrow, needed a look that made high-level thinking organic and achievable. We used soft tones as a base and let the green shine through.
Our role: concept design, branding, logo design, front-end web development & design, social media content
Logo design
At the beginning, we kept hearing Dr. Rama say "Plus - i - t - together" and we thought; "Why not Add iT Together." Immediately we knew that the right fit for this PhD of information sciences, was a computative approach. We like numbers too.
website design and development.
Dr. Rama's philosophies are truly applicable to all individuals and transcend all social and economic barriers. That is whay we thought a city would represent the diversity of her methods and the volume of its benefits.
There is no doubt you are in the right place when you end up here. We are disciples of consistency in branding. We want the user's visual experience to be the same across all platforms, even on twitter.
social media content development
For weeks we met with Dr. Rama regarding her various methodologies and then we arrived at her "6 C's" approach. She lost us pretty quickly. We knew in order to avoid anyone else from getting lost in the "6 C's" concept, the visual representation had to be an emblem common to everyone. We felt a tree created a common denominator like no other.
graphic design: monograph coverpage
Another cool project was really thinking through the concept of a virtual lab, and how & where each element of Dr. Rama's methodologies would be organized if she worked in a lab. Here is our visual estimation of what it would look like.
creative design, content development