boutique
boaz branding
firm in Florida
Safepoint
Training & Consulting
branding, concept design, website design and development.
We are in the beginning phase of this project but as you can see the lines are hard, the colors are bright and the message is clear and straight as an arrow.
Our role: concept design, branding, logo design, front-end web development & design, social media content
logo design and development
At first we weren't sure if safe point was a place (or point) where it was safe, or if safepoint was giving direction to that place. 'Pointing' in that direction... if you will.
So we hit pencil to paper, drew many arrows and points and many variations of the letters. We finally got the point about the logo, and ended up with a great balance of colors, geometry and typeface.
website design and development.
We are just getting started, but in our books, nothing says 'safety' more than a hardhat under a crane. The slogan was one that we coined and it balances both humor and seriousness with structured typeface and hardlined images.
