boutique
boaz branding
firm in Florida
Lands End
Property Group
branding, concept design, website design and development.
The client serves corporate and commercial customers nationwide and wanted to share their love of Florida without compromising the seriousness of a corporate audience.
Our role: concept design, branding, logo design, front-end web development & design, social media content
branding, concept design, website design and development.
The first thing we thought of when we heard the word "land" was that this company helps people land somewhere. So we knew that the "L" was going to play a role in the logo. Proportions are critical to logo design, so we needed to incorporate Florida, the letter "L" and keep it corporate all in a structure that clearly communicated order and organization.
website design and development.
You can't be a designer and not LOVE photography. We used one of our own photos we took of downtown Miami. We kept the homepage simple and to the point. All businesses live by their mission, so we thought it was important to put theirs 'front and center.'
Our social media content development not only involves getting the messge out, it also involves consistency. We brought the brand recognition into the twitter design to ensure people knew where they 'landed' when they arrived.
social media content development
