branding, concept design, website design and development.
Picasso Einstein is a venture for humanity. Its' websites needed to represent the essence of humanity. Therefore we chose two icons that symbolize the fabric of all mankind, intelligence and art.
Our role: concept design, branding, logo design, front-end web development & design, social media content
The logo needed to combine clashing worlds. It needed to fuse what many would consider rivals, art & intelligence. Besides using the images of Picasso & Enstein, we needed a logo that ecapsulated this dichotomy. Everyone likes putting things into a box, so why not put art and intelligence into the same one... thus the logo.
website design and development.
We chose the soothing visual experience of wood as the main background to the website. Wood surrounds us, and touches every part of our lives. Well, so does Picasso Einstein. Quite fitting.
Consistency is the handle by which trust opens and closes. So in all of our designs, we want the user to trust that his/her experience will not dramatically change from one platform to the next.
social media content development
Along with its services for families with disabilities, Picasso Einstein has also taken interest in the online social engagement approach to teaching & learning. We put together this private social network exclusively for families and students that are currently participating or that have participated in the Entrepreneurship Program. On this network both students and families can collaborate, share, and research entrepreneurship and disabilites in a safe, user-friendly and visually engaging platform.
creative design for a private social network, content development, media integration
collateral design & content development
We kept collateral consistent with the online experience for clients. And when we broke the trend, we made sure Picasso & Einstein made up for the difference.
Click on the images and get a closer look